SW Celebrates 90 Years of growth and lasting relationships
21/03/2025
SW is proud to mark a significant milestone in 2025—90 years of excellence and strong partnerships. The firm’s origins date back to 1935 with the founding of Hughes Fincher Moore Stephens, the antecedent firm of SW and the Australian member of Moore Stephens. Since then, SW has built a reputation for delivering expert advice and developing meaningful connections with clients and employees.
Reflecting on this achievement, CEO Duane Rogers said:
“This year marks an incredible milestone—SW’s 90th anniversary! It’s important to reflect on the people who have been integral to getting us to where we are today. Our firm’s purpose is to build lasting relationships with our clients and people to achieve success. We’re proud to have many long-standing clients who have been with us for over 20 years. Equally, we have numerous partners and staff who have helped shape the firm for 10, 20, 30, and even 40 years, leaving a lasting impact on our journey.”
Over the past decade, SW has experienced remarkable growth, further cementing its position as a leader in the industry. The firm remains committed to innovation and a client-focused approach that has been the foundation of its success.
As part of the anniversary celebrations, SW is continuing with its market campaign: “Australia’s Best Kept Accounting Secret”, highlighting the firm’s deep industry expertise, client-first approach, and strong presence in the market. Alongside this, the “Discover endless possibilities“ employee branding campaign will showcase the breadth of career opportunities at SW, reinforcing our commitment to developing and supporting our people.
To celebrate this milestone, SW has planned a series of events throughout the year, bringing together employees, clients, and stakeholders to honour the firm’s legacy. A special 90-year anniversary graphic will also feature across official communications and materials.
“Looking ahead, we are excited about the future and our continued journey of growth and success,” Rogers added. “Thank you for being a valued part of our history and our future. Here’s to celebrating 90 years of success and many more ahead!”
For more information about SW’s history and upcoming celebrations, visit Celebrating 90 Years of SW – A legacy of growth & innovation
